Duration: 21 Days, 24 hours, 7 days a week; Teen and young adults
Imagine that everything you wish for – happens; everything you say - is done; everything you think of - is executed. Think of a world you control, a reality where you have power over other people's lives…
Dream no more! uMan, the hottest property of 2009, gives you the chance to do just that: eight contestants, confined to one empty space, will do everything you tell them to do, 24 hours, 7 days a week, for the course of three exciting weeks.
Merging the highly-popular reality genre with the culture of interactive games, uMan gives viewers the power over eight peoples' lives, eight human contestants, who enter a "lab" for 21 days, during which their every move is filmed; every decision is made for them. The viewers – and only the viewers – have the control to determine everything for the contestants: what they wear, eat and hear, whom they sleep with or whether they sleep at all. As days go by, viewers can give contestants tools to advance in the game or simply ignore them, in which case, these uMans will disappear, never to return. The winning contestant will be the last uMan standing.
Live on Mobile and the Internet, uMan is a cross platform format, supported by TV, radio, games, BTL and much more.
This original and pioneering format was developed and produced by Dori New Media and its first season was a runaway hit in Israel upon its debut in July 2009. A second season is already in the works.
uMan is the ultimate control experience, fully interactive:
You, the viewers, say;
They, the contestants, do.
So take control!
Original idea by: Dori New Media
Developed by: Dori New Media, Yael Avneri and Itay Nagler
Rights Owners: Dori New Media and Cellcom
Distribution: Dori Media Distribution
