Renana is a beautiful and successful screenwriter, who is disillusioned with love, yet aspires to write the greatest telenovela of all times. Her dreams of the perfect telenovela are turned to dust, when a stunning yet inexperienced model named Dana is cast for the lead role, against her wishes. Dana, aware of Renana's fierce objection to her casting, decides to thwart all opposition by enlisting Kfir, the producer's son, to enamor Renana and subsequently break her heart. Kfir is hopelessly in love with Dana and will do absolutely anything to please her, but none of them imagine that he and Renana will end up falling madly in love…
A telenovela inside a telenovela, Telenovela Inc. offers a comedic and emotive behind-the-scenes look at a telenovela production gone wrong due to rivalry, jealousy and subversion.
