In the Press

C21 Media - Dori extends deal for Viva channels - November 14th, 2006

By Jules Grant

Dori Media Group (DMG) in Israel has extended its long-term agreement with the country's DBS operator Yes for carriage of its two dedicated telenovela channels, Viva and Viva Platina.

The agreement for Viva, DMG's main channel carried as part of Yes's basic package, has been extended for two more years, from 2008 to the end of 2010. The agreement for Viva Platina, DMG's premium pay channel which broadcasts on weekends, has been extended for four years until the end of 2010.

In 2005, Viva was the fourth most popular television channel out of all TV channels available in Israel, including the main broadcasters, according to actual viewing audience share and total ratings by reference to the number of television households. According to the same criteria, in 2005 it was the most popular among all cable and satellite channels available in Israel.

Nadav Palti, president and CEO of DMG, said: "We have already replicated this dedicated business model in Indonesia with our Televiva Vision 2 channel and look forward to extending our TV network in other suitable markets around the world."

Copyright © 2006 C21 Media


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